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Social Media Image Sizes 2026 - Quick Reference

Updated
7 min read
Social Media Image Sizes 2026 - Quick Reference
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IINE Studio is a brand visual intelligence practice founded in 2019. We help marketing managers and brand owners see what is actually wrong with their visuals - and fix it before the expensive mistakes happen. ARGUS methodology. Creator of MintyCrop tool for photographers.

Last updated: April 2026. Dimensions are in pixels (width × height). MintyCrop exports at these exact sizes - select your formats, upload, and export.


Instagram

Feed Post (Square): 1080 × 1080 · 1:1 The classic Instagram format. Works for any content type and displays consistently on the profile grid.

Feed Post (Portrait): 1080 × 1350 · 4:5 Takes up more screen space in the feed than square. Preferred by marketers and creators for higher engagement.

Feed Post (Tall): 1080 × 1440 · 3:4 Matches the profile grid preview ratio introduced in late 2025. Prevents unexpected cropping on your profile page.

Story / Reel: 1080 × 1920 · 9:16 Full-screen vertical format. Keep text and key elements within the centre 1080 × 1420 area - the top and bottom are covered by username bar and action buttons.

Carousel: 1080 × 1080 or 1080 × 1350 per slide All slides in a carousel must share the same aspect ratio. The first slide sets the format for the entire post. Square and portrait are both supported.

Profile Photo: 320 × 320 (displayed as circle) Uploads are stored at 320 × 320 but displayed at 110 × 110. Centre your subject - edges get clipped by the circular crop.

Grid Preview: 3:4 ratio Instagram now displays all posts at 3:4 on the profile grid, replacing the old square layout. Design with this crop in mind if grid aesthetics matter to your brand.


Facebook

Feed Post (Photo): 1200 × 1200 · 1:1 Square format for photo uploads. Displays well on both desktop and mobile feeds.

Feed Post (Link Share): 1200 × 630 · 1.91:1 The image that appears when you share a URL. This size is pulled from Open Graph meta tags.

Story: 1080 × 1920 · 9:16 Same dimensions as Instagram Stories. Keep important content within the centre safe area.

Cover Photo: 820 × 312 (desktop) / 640 × 360 (mobile crop) Displays differently on desktop and mobile. Keep critical content centred to survive both crops.

Profile Photo: 180 × 180 (displayed as circle) Upload at least 180 × 180. Facebook compresses aggressively, so start with a clean, high-resolution source image.

Carousel (Ad): 1080 × 1080 per card Square format for carousel ads. Each card should use consistent dimensions across the set.


Pinterest

Standard Pin: 1000 × 1500 · 2:3 The recommended format for maximum feed visibility. Vertical pins take up more space in Pinterest's masonry grid and get significantly more engagement than square or horizontal pins.

Square Pin: 1000 × 1000 · 1:1 Supported but not recommended - takes up less feed space than vertical pins.

Long Pin: 1000 × 2100 · 1:2.1 Maximum recommended height before Pinterest clips the image in the feed. Use for infographics or step-by-step content.

Idea Pin: 1080 × 1920 · 9:16 Full-screen vertical format for multi-page story-style pins. Same dimensions as Instagram Stories.

Board Cover: 600 × 600 · 1:1 Pinterest auto-crops board covers. Using standard pin dimensions (1000 × 1500) also works - the platform handles the resize.


TikTok

Video / Photo Post: 1080 × 1920 · 9:16 Standard vertical format. Content outside this ratio gets black bars added. Film and design vertically.

Carousel: 1080 × 1920 · 9:16 (recommended) Square (1:1) and portrait (4:5) are also accepted, but 9:16 fills the screen on mobile.

Profile Photo: 200 × 200 (displayed as circle) Minimum 20 × 20, but upload at 200 × 200 or larger for sharp display.


YouTube

Thumbnail: 1280 × 720 · 16:9 One of the most important images on the platform - thumbnails directly affect click-through rate. Must be under 2 MB. JPG, PNG, or GIF.

Channel Banner: 2560 × 1440 (full size) Displays differently on TV, desktop, and mobile. Safe area for text and logos is the centre 1546 × 423 region. Use YouTube's template to check device crops.

Shorts Thumbnail: Auto-generated from video YouTube does not currently allow custom thumbnails for Shorts. The platform selects a frame from the video.

Profile Photo: 800 × 800 (displayed as circle) Upload at 800 × 800 for crisp display across all devices.


LinkedIn

Feed Post (Square): 1080 × 1080 · 1:1 Standard format for image posts. Clean and professional.

Feed Post (Portrait): 1080 × 1350 · 4:5 Takes up more feed space. Increasingly common for organic content in 2026.

Feed Post (Landscape): 1200 × 627 · 1.91:1 Works well for link preview images and article shares.

Carousel Post: 1080 × 1350 · 4:5 (portrait) or 1080 × 1080 · 1:1 (square) Multi-slide document posts. The first page serves as the preview in the feed.

Cover/Banner: 1584 × 396 · 4:1 Very wide and narrow. Text needs to be large to remain readable. Crops differently on mobile.

Company Page Cover: 1128 × 191 Even narrower than the personal banner. Keep branding simple and centred.

Profile Photo: 400 × 400 (displayed as circle) Upload at 400 × 400 or larger. Cropped to a circle on both personal profiles and company pages.


X (Twitter)

In-Stream Photo: 1600 × 900 · 16:9 Landscape format for maximum feed impact. Single images display at a 16:9 crop in the timeline.

Square Photo: 1080 × 1080 · 1:1 Also supported. Multiple images in a single post can mix dimensions - X stacks them automatically.

Link Preview Image: 1200 × 631 · 1.91:1 Pulled from Twitter Card meta tags. Displays as a card below the tweet text.

Header/Banner: 1500 × 500 · 3:1 Up to 60 pixels can be cropped from the top and bottom depending on browser and screen size.

Profile Photo: 400 × 400 (displayed as circle) Maximum file size 2 MB. JPG, PNG, or GIF.


Threads

Photo Post: 1080 × 1350 · 4:5 (recommended) Threads doesn't crop images aggressively - multiple images of different sizes can appear in a single thread. Portrait format takes up the most feed space.

Link Preview Image: 1200 × 600 · 2:1 The image shown when a URL is shared. Use at least 1200 pixels width.

Profile Photo: Same as Instagram (synced accounts)


Cross-Platform Quick Reference

Best all-purpose size: 1080 × 1350 (4:5 portrait) Works well on Instagram, Facebook, LinkedIn, and Threads without cropping.

Best vertical/full-screen: 1080 × 1920 (9:16) Standard for Stories, Reels, TikTok, Shorts, and Idea Pins.

Best Pinterest pin: 1000 × 1500 (2:3) Optimised for Pinterest's masonry feed.

Best YouTube thumbnail: 1280 × 720 (16:9) Critical for click-through rate.


File Format Notes

Most platforms accept JPG and PNG. Use JPG for photographs (smaller file size, good quality) and PNG for graphics with text, logos, or sharp edges.

Instagram re-compresses every image on upload regardless of the quality you start with. Uploading at exactly the recommended pixel dimensions - not larger - avoids a double round of quality reduction (resize + compress).

Pinterest accepts JPG, PNG, and WebP. Maximum file size is 20 MB, but keeping under 5 MB is recommended for fast loading.

All platforms strip EXIF data on upload. If colour accuracy matters (product photography, artwork), check how images look after posting and adjust source files to compensate for the platform's compression.


MintyCrop Formats

MintyCrop includes built-in presets for the most common social media sizes:

  • IG Square: 1080 × 1080

  • IG Feed (Portrait): 1080 × 1350

  • IG Story / Reel: 1080 × 1920

  • Facebook: 1200 × 1200

  • Pinterest: 1000 × 1500

Need a size that's not listed? Pro users can create custom sizes for any platform - name them (e.g., "YouTube Thumbnail", "LinkedIn Banner") and reuse them across sessions.

MintyCrop also supports Instagram Carousel, Facebook Carousel, and Portrait Carousel exports with unified wide-image cropping - each slide is mathematically split from a single crop for perfect alignment.


Dimensions are verified as of March 2026. Platforms update their specifications periodically. If you notice a change, contact us at mintycrop@gmail.com.